25 March 2024

Genetec opens state-of-the-art Experience Centre in Australia

Canada’s Genetec has opened a new office and Experience Centre in Sydney. The state-of-the-art centre, named SYXC, features solutions from Genetec and its partners. Genetec develops solutions to improve security, intelligence and operations for enterprises, governments and communities.

Operating as a fully functioning Security Operations Centre, it will showcase:

  • video management
  • access control
  • licence plate recognition
  • security and communications management
  • secure cloud services
  • IoT alarms.

The Experience Centre also has a training centre and workspace. It will be a hub for Genetec’s partners and customers in Australia and New Zealand. It is the company’s eighth Experience Centre worldwide.

Australia and New Zealand are highly sophisticated markets,’ Andrew Elvish, Genetec VP of Marketing, told iTWire. ‘When we look at the sophistication of the ANZ end user, we see such a demand for our tech, who want to consume it in a more modern way.’

Located at Australia’s largest tech hub

Genetec’s new centre is located at Tech Central in Sydney. The 250,000-square-metre precinct has 3 innovation clusters: biomedical, deep tech, and digital and creative.

‘This is another vote of confidence in New South Wales as the premier destination in Australia for global businesses to invest and grow,’ says Anoulack Chanthivong, New South Wales Minister for Industry and Trade. ‘Tech Central is Australia’s largest technology and innovation hub, and we welcome Genetec to its growing community of members.’

A number of computer display screens sit above a desk and two chairs


A top destination to launch a technology business

Australia is a great place to develop digital technologies. The country has a thriving tech ecosystem with a talented and diverse workforce. Its world-leading universities and research institutions are pushing the frontiers in emerging technologies including artificial intelligence, autonomous systems, remote sensors and cyber security.

Australia’s strong and transparent regulatory culture promotes innovation while protecting IP. A supportive government offers generous incentives and funding pools.

Find out why Australia is a great investment destination for digital technologies.

How Austrade helped

Austrade provided introductions to the NSW Government and the NSW Cyber Hub to help Genetec decide on the location of its Experience Centre.

Austrade also provided:

  • market information
  • advice about Australia’s reinvestment model
  • assistance with market and feasibility analysis for establishing an experience centre in Australia
  • information on grants and funding.

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